Rural King, based in Mt Hope West Virginia, is X is a farm and home store offering farm supplies, clothing, housewares, tools, and fencing for rural lifestyles.

This business serves the rural lifestyle market by providing a diverse selection of products essential for farming and home needs. Customers can find farm supplies, livestock feed, clothing, housewares, tools, and fencing materials. The company caters to farmers, ranchers, and individuals who embrace rural living, ensuring they have access to the necessary resources for their daily activities and projects. In addition to in-store shopping, the business emphasizes e-commerce, allowing customers to shop online for convenience. This approach broadens their reach, enabling them to serve a wider audience, including those who not have immediate access to a physical store.