Rural King, based in Mt Vernon Illinois, is Rural King is a retail store providing farm supplies, livestock feed, clothing, home goods, hardware, pet supplies, and outdoor recreation equipment.

The business specializes in providing a comprehensive selection of products tailored for farmers, ranchers, and rural homeowners. Their offerings include farm supplies, livestock feed, clothing, home goods, hardware, pet supplies, and outdoor recreation equipment. Customers can shop both in-store and online, ensuring convenience for those in rural areas. In addition to their extensive product range, the company offer services such as order fulfillment and equipment repair or animal care advice. Their target market includes individuals engaged in agriculture and outdoor pursuits, as well as those seeking self-sufficiency in rural living.